The Vespa story, Production started in 1946 out of purely practical needs – the streets were scarred by bombs and people needed motorised two-wheelers to avoid the potholes.
The step-through design also allowed women to ride in skirts.
In the ‘50s the Vespa became a fashion icon when Gregory peck and Audrey Hepburn rode one in the film Roman Holiday.
In the ‘60s they evolved into a cultural icon when the British Mods adopted them as a more stylish and clean form of cheap transport than oily and dirty British motorbikes.
The Mod revival in the late 1970s and early ‘80s also revived interest in scooters.
Today, they are not only a fashion accessory and cultural icon, but also a very practical means of beating the commuter traffic and city parking scarcity.
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